Rich Content Production: The Who’s and How’s

Rich content is the new method to connect with customers. These days, it’s crucial to invest in ways to improve customer engagement. There are many sources of rich content although interactive media, videos, pictures, and information are the main things people think of. Back in the day, retailers and brands used to be the main

Social Media’s Influence on Your Content Marketing Strategy

Content marketing is hot and it is definitely something that you need to be concerned with right now. That is, if you have any hope of making your business a raging success. With that in mind, you need to establish where social media fits into your content marketing strategy. The influence of social media on

Internet – The Newest Marketing Strategy For Success

Some of the most important questions an owner of a business might ask are: What strategy of internet marketing should I utilize? Is online business success and internet marketing a requirement? An advertisement in the newspapers is nothing new and neither is radio or TV. As early as 59 B.C. Acta Diurna, Rome Italy there

Define Your Marketing Strategy With Just 3 Questions

Ask yourself, ‘what is my marketing strategy?’ Does the answer come easily? For many businesses the answer isn’t always obvious, and yet with three easy questions it can be. To start with, what do we mean by ‘marketing strategy’? When I refer to ‘marketing strategy’ I’m not talking about specific marketing deliverables, such as a

How To Become A Go-to Analytics Expert

I’ve had the opportunity to discuss with organizers of analytics conferences during some of my outings. One chat I had with an organizer, he told me about his job as a Data Scientist in a tech company. I could see from his appearance that he had to be the hardworking kind and also quite smart.

Profitable Email Marketing Strategies

A lot of people get email marketing strategies all wrong. They confuse strategies with tactics or campaigns. Strategies are long term plans, usually at a fairly high level, that takes in a specific time period – 5 to 10 years for example. Tactics are detailed actions to accomplish those plans usually within a shorter time

Marketing Strategy Plan For Lawyers

Coming up with the best Marketing Strategy plan for lawyers is a little different from marketing for other professional services firms. If you’ve spent any time selling in today’s competitive market place, you know it can be uniquely challenging. Many markets are individually idiosyncratic and uniquely resistant. It requires special insights, strategies and training to

Social Media Marketing Strategies – What You Need To Know

Social Media Marketing Strategies – What You Need To Know Like with running a marketing campaign elsewhere, you need to have a clear strategy when running a marketing campaign on social networking sites. Running a marketing campaign on social networking sites without a strategy will certainly not produce desired results. Ideally, it is the strategy

5 Reasons to Change Your Marketing Strategy

All business owners’ get comfortable doing the things that we have to and sometimes we don’t stop and think “what can I do better” or “what can I do differently”. This article “5 Reasons to Change Your Marketing Strategy” will help you break out of your rutt and get excited about trying new things! 1.

Digital Marketing Strategies for Start-Up Businesses

How can you use digital marketing tools to help your Australian business in the early days? A clear methodical pathway is key. Before you do anything, such as: build your website, start a paid advertising campaign, or begin developing your brand, you should strategise and develop your digital marketing strategy. Why do you need a