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Digital Marketing Strategies for Start-Up Businesses

How can you use digital marketing tools to help your Australian business in the early days? A clear methodical pathway is key. Before you do anything, such as: build your website, start a paid advertising campaign, or begin developing your brand, you should strategise and develop your digital marketing strategy.

Why do you need a Digital Marketing Strategy? There are many different elements to marketing your business online. A careful strategy will help you maximise potential and minimise spend.

Here are some of the elements you’ll want to consider as part of your strategy:

  • Website Design & Functionality
  • PPC & Facebook Advertising
  • Affiliate Marketing
  • SEO
  • Video Marketing
  • Social Media Management
  • Email Marketing

Website Design & Functionality Following a strategy with how your site is designed is important. Research should go into creating an effective site that does more than look pretty. Design and functionality should be tied closely together so that your site builds the brand you want and functions as a lead generation and lead capture tool.

PPC & Facebook Advertising Pay per click advertising can be very lucrative. It can also be a significant drain on your resources. Done right, PPC and Facebook advertising will help you laser target your audience for sales and lead capture. This is a vital part of your strategy.

Affiliate Marketing An affiliate marketing campaign could be a very smart aspect of your digital marketing strategy. You could, in effect, get salespeople selling your product for you and only pay for results.

SEO Instead of putting all your eggs into a pay-per-click basket, organic SEO could help you naturally attract people who want to buy from you. SEO requires skill and knowledge to get real results but can make a dramatic difference to your sales numbers and minimise your marketing budget.

Video Marketing If a picture is worth a thousand words, a video is worth a million. Integrating video marketing into your marketing efforts could make a dramatic difference to how fast your business becomes profitable.

Social Media Management Branding, reputation, relationships, link building, and other aspects tie into effective social media management. If you’re not using this as part of your digital marketing strategy, you’re leaving money on the table – for your competition.

Email Marketing Email marketing done right can be a goldmine. Done wrong can hurt your business. Get sound advice and use great tools to manage this process. Tie it into your website functionality and your site can insert leads into a sales funnel that could generate amazing results on autopilot.

What’s your digital media strategy? Strategies shouldn’t be etched in blood. They can be living and breathing tools that can shift based on the outcome of various aspects of that strategy.