Some of the most important questions an owner of a business might ask are: What strategy of internet marketing should I utilize? Is online business success and internet marketing a requirement?
An advertisement in the newspapers is nothing new and neither is radio or TV. As early as 59 B.C. Acta Diurna, Rome Italy there has been newspapers. In 1906 in Brant Rock, Massachusetts, USA the first human voice was transmitted through the airwaves. TV commercials became available during the 1930s.
About 20 years ago in 1990 the first internet website was created. The same year that Nelson Mandela was freed from prison after 27 years. Also during this time Germany was unified once again and the Hubble telescope was released into orbit.
The excitement of creating and publishing a website for your business is a great experience, from the design to the text published in it. And of course all the expectations about what will be next to further our internet marketing successes and internet marketing strategy. A lot has changed since the 1990s. Today search engines are one of the main influences of online internet marketing. Search engines such as Google, Yahoo, and Bing. They are vast libraries of reference finding and locating information relevant to search terms entered into the search fields. Although being aware that there credibility relies on their ability to provide you with relevant search criteria. This is the competitive nature of search engines.
The reality is that people discover your websites and it is there they will learn about the products and services you market. That being said your website is literally a store front on the internet. There they view what is available in your regular store making your marketing strategy of crucial importance. The visitors of your website are referred to as traffic. The more traffic you have the better. The more people discovering your services and products on the internet the more traffic and that mean more buyers. That is the overall science of an internet marketing strategy.
Your strategies on how you find your visitors will also determine the outcome of your internet marketing success. The more traffic the more clients you will have. The overall definition of your internet marketing strategy is what will allow you to do well or fail. One ingredient that is paramount in your internet marketing strategy will be search engine optimization also known as abbreviated SEO and this is an important part of your success.
So the question is what’s involved in search engine optimization (SEO) for your business front on the internet? What needs to be added for your internet marketing strategy? Plainly spoken, it’s all about what you’re doing to get Google, Yahoo, Bing, etc to get your website seen in the search results of a possible client or a costumer.
In all honesty some of this marketing strategy is a very technical process. Knowing HTML is important as it is the language most web pages are written in, as well as other languages. Some may be easier than others. For instance “the terms in the search engine you want to be displayed need to appear often in your websites text”
Being a coach of a business with small to medium size one thing I find successful is a written marketing strategy as well as written internet marketing strategy. In this way if there is any doubt all you must do is simply consulting the business plan. This way guessing is removed from all equations and the plan is defined as written. If there is wonder. Simply said that the internet is your new found friend and that internet marketing is a big part of your strategic plan in business marketing strategy.