Coming up with the best Marketing Strategy plan for lawyers is a little different from marketing for other professional services firms. If you’ve spent any time selling in today’s competitive market place, you know it can be uniquely challenging. Many markets are individually idiosyncratic and uniquely resistant. It requires special insights, strategies and training to successfully penetrate, which often adds a few twists and turns onto your roadmap. However, this doesn’t make it impossible to navigate to your final destination.
The first thing to do is to understand your marketing objectives. Where are you going with all this effort? For the companies with strategic marketing plans and marketing budgets, “Ready, Aim, Fire” is no longer enough. There must be a concept of the greater vision – to bring real value to the marketplace. There are a couple of key tactics you can use to do this, highly effective marketing tactics that are invisible to the client in the selling process.
The formulate the best possible strategy, ask your clients why they chose you and your company. When talking to them, explain that you want to ensure that you are providing the service and products they want and need. Let them know how much you need their honest feedback during this time. As a result of this interview process, you will likely come up with a lot of new ideas for offering real value to your client.
The key to this strategy is that you are not selling; you are asking for your prospect’s advice on improving your company. This is actually an excellent indirect marketing opportunity, invisible marketing.
Another invisible marketing strategy begins even before your first meeting with your prospect. It comes as a result of understanding your marketplace and the greatest pains of your clients. What keeps them up late at night? What makes them wake up in a cold sweat, urgently seeking a solution? How can you and your firm speak to the pain and provide top-level service to your prospect?
By placing yourself directly between your prospect and the solution to their greatest need, you’re applying the most effective marketing strategy possible. You’re offering genuine value in the marketplace.
Success happens when you have a solid strategy in mind or roadmap to guide you. If done right, creating a business development strategy can be simple, especially when you focus on this time tested marketing directive. The best Marketing Strategy plan for lawyers is to make your marketing invisible by interviewing them and easing your clients’ greatest pains. Do that, and they will beat a path to your door.